18.03.2020 12:03

Project Report – OSB AG Develops White Label App for German Public Broadcaster WDR

In cooperation with the IT specialists at WDR Media Group GmbH, IT experts at OSB AG have developed a white-label app for various radio stations – including 1LIVE (a popular music channel for a younger audience), WDR 2 (an adult-oriented popular music channel), WDR 5 (a spoken-word channel focusing on present-day culture and society) and COSMO (an international and intercultural channel).

White-label apps are apps with a modular principle. Here, a basic app is developed with a structure and functionality that is always based on the same system and that can be adapted to specific product requirements with little effort.  This usually involves design adjustments, for instance with respect to color and layout.

For WDR, our experts have natively developed an application with a focus on radio programs. The app is compatible with both Android as well as iOS and has specific core functionalities. This means that each radio station can decide for itself which of these core features to include in its own app. The app is then adapted to the specific corporate design of the station.

The radio app should include the following core functionalities:

•  An audio player that can play both live streams as well as on-demand tracks

•  A presentation of radio features in various teasers containing images, text and audio files

•  A presentation of the program overview for the relevant radio station

•  A user-specific watch list for broadcasts, live streams and audios

•  A contact form for direct communication with WDR, including a chat function

•  A weather and traffic component as an external module

The development of the white-label app is one of many projects that our experts have implemented together with WDR. OSB AG has been working successfully with WDR and WDR Media Group GmbH for over 10 years.

As reliable project partners, the engineering and IT experts at OSB AG support companies from a wide range of industries. The cooperation is individually tailored to customer needs and challenges.

Are you also searching for competent and reliable project partners? We would be happy to support you with our expertise and know-how. Simply get in touch!

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